What is product differentiation? It’s a business strategy whereby firms attempt to gain a competitors advantage by increasing the willingness of customers to pay for the products or services they sell. …
In an importance sense, each threat is also an opportunity — the opportunity to choose strategies that neutralize threats. One of the opportunities that Marteverick has sought out to use is rivalry. Being a new media company in SoCal can be a big deal, but unless one uses everything possible…
